
Black Friday - Merchants Dream or Nightmare
Black Friday - The illustrious holiday that either makes or breaks your year and or sanity. With more and more shopping heading out late at night or during the incredibly early hours of the morning, black friday will be one busy day. According to Business Insider Magazine, over 12.3 Billion was spent on brick and mortar stores alone. 12.3 billion is an astronomical number, but will this trend continue? Over the last decade we've seen sales skyrocket during Thanksgiving weeken

Why the Holidays Matter...
For most companies, November and December account for much of their bottom line. These are the months in which sales skyrocket, but also they become the most stressful. Always looking for the best way to reach new and potential customers all while attracting people into your store. Plus trying to keep your current customers in the know can be an overwhelming task. Most businesses experience this tremendous amount of stress during the next few weeks and months. Black Friday an